About Conference

Conference Series LLC LTD takes immense pleasure and extends a warm welcome to attend the International Conference on Digital Marketing to be held during May 23-24, 2022 in Hamburg, Germany with a theme “Digital Marketing in the Era of Technological Disruption”.

Digital Marketing 2022 is a two-day program which covers a wide range of important sessions includes thought inspiring Keynote Presentations, Plenary Talks, Special Sessions and Career Development Programs. It provides an optimistic platform for exchanging ideas and helps the attendees to get updated about the advancements and innovations in Digital Marketing and Big Data Marketing Analytics.

Target Audience:

• CEO’s and Deans
• Entrepreneurs/Owners/Founders
• Academicians and Faculty Members
• Business Development Managers
• Journalists, Content Writers, Broadcasters
• Marketing Representatives and Sales people
• Teachers, Scholars and Students
• Association, and Society Members
• Digital Marketers

Scientific Sessions

Session 1: Digital Marketing

Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies. This portion is an attempt to qualify or segregate the notable highlights existing and being used as of press time.

Session 2: Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.  On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

Session 3: Ethics in marketing and advertising

Ethics in Advertising is directly related to the purpose of advertising and the nature of advertising. These ethics are meant to analyse problems that come up in day to day course of business operations. Nowadays business ethics determines the fundamental purpose of existence of a company in many organisations.

Session 4: Industrial Advertising

The most popular terminology used for industrial advertising is Business to Business advertising. Role of Industrial Advertising-

• It minimizes the hunt for buyers.
• It helps in increasing sales of the company.
• It helps in making more and more distribution channels.
• It makes company work more efficiently to produce the desired product or service

Session 5: Search Engine Optimisation and Search Engine Marketing

Search Engine Optimization is focused on optimizing a website in order to get traffic from organic search results, it means the process of improving your site to increase its visibility On the other hand the goal of Search Engine Marketing is to get traffic and visibility from both organic and paid search.

Session 6: E-Commerce Management

The electronic commerce that has revolutionized the world and the way businesses are carried out, has become the order of the day if people wanted to expand the horizons for their business on the World Wide Web. E-Commerce management involves the launching as well as running of a business website.

Session 7: Web Remarketing and Email Marketing

Web marketing is the process of using the Internet to market your business. It includes the use of social media, search engines, blogging, videos, and email. Email marketing is the act of sending a commercial message, typically to a group of people, using email. Email marketing can include newsletters with updates on the company, or promotions of sales.

Session 8: Globalisation and International Marketing

Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy.

Market Analysis

The global digital marketing market was valued at around $290–310 billion in 2019 with future estimates looking much stronger owing to continual attraction on digital channels. The digital marketing industry report forecasted the industry to grow at a CAGR of 12.8%, reaching around $330–340 billion in 2020

Digital Marketing Services Market Trends

Category Intelligence on Digital Marketing Services covers the following:

• Information relating to market, supply, cost, and pricing analysis
• Hard-to-find data on cost and TCO models, supplier details, and performance benchmarks
• Macroeconomic and regional trends impacting cost, supply, and other market dynamics
• Category-specific negotiation and sourcing advice

COVID-19 Impact on Digital Marketing Services:

The COVID-19 pandemic has compelled people to remain indoors, which has further increased the internet usage. Following the physical distancing measures, consumers are socializing through online platforms. Social media marketing activities witnessed a significant rise in March 2020, compared to the previous quarter.

With COVID-19-induced restrictions, several brick-and-mortar stores are going online as consumers are increasingly shopping on established e-commerce platforms. As such, marketers are focusing on maintaining the omnichannel presence by monitoring the most preferred platforms among customers and sending customized messages on only those platforms.