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Scientific Program
digitalmarketing 2022, will be organized around the theme “Digital Marketing in the Era of Technological Disruption”
digitalmarketing 2022 is comprised of keynote and speakers sessions on latest cutting edge research designed to offer comprehensive global discussions that address current issues in digitalmarketing 2022
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Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies. This portion is an attempt to qualify or segregate the notable highlights existing and being used as of press time.
Social media marketing is the use of social media platforms and websites to promote a product or service. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."
Ethics in Advertising is directly related to the purpose of advertising and the nature of advertising. These ethics are meant to analyse problems that come up in day to day course of business operations. Nowadays business ethics determines the fundamental purpose of existence of a company in many organisations
The most popular terminology used for industrial advertising is Business to Business advertising. Role of Industrial Advertising-
- It minimizes the hunt for buyers.
- It helps in increasing sales of the company.
- It helps in making more and more distribution channels.
- It makes company work more efficiently to produce the desired product or service
Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy.
Search Engine Optimization is focused on optimizing a website in order to get traffic from organic search results, it means the process of improving your site to increase its visibility On the other hand the goal of Search Engine Marketing is to get traffic and visibility from both organic and paid search.
The electronic commerce that has revolutionized the world and the way businesses are carried out, has become the order of the day if people wanted to expand the horizons for their business on the World Wide Web. E-Commerce management involves the launching as well as running of a business website
Web marketing is the process of using the Internet to market your business. It includes the use of social media, search engines, blogging, videos, and email. Email marketing is the act of sending a commercial message, typically to a group of people, using email. Email marketing can include newsletters with updates on the company, or promotions of sales.